The Mission:
A renowned distillery located in Bardstown, Kentucky, known for its high-quality, handcrafted bourbon whiskey, Bardstown Bourbon is on a mission to bring its modern bourbon experience to bourbon enthusiasts (and potential enthusiasts) across the United States!
The Solution:
A custom-built Bardstown Bourbon Pop-Up Trailer connecting bourbon lovers through an expertly managed nationwide tour.
Thousands of bottles sampled, thousands of consumers educated, and growth in market share across the country!
