Illinois Soy.
Educating America on the Benefits of Soy!
The Mission:
Illinois Soy is a leading organization promoting soybean agriculture, sustainability, and soy-based products on a mission to increase public awareness about the benefits of soy and promote the versatility of soy-based foods.
The Solution:
Utilizing the Tour Source Custom Show Trailer, to display an immersive, educational experience that offers free samples engaging the public and fostering a positive perception of soy as a sustainable and versatile ingredient.
Staff at the event gave out free soy ice cream and soy lattes to everyone who stopped by proving that soy can be used in just about everything and taste delicious!
VIOLIFE
