The Mission:
LG is on a mission to expand their LG Channel’s exclusive services “The Rivalries” and take the celebration of school spirit and epic rivalries to new heights.
The Solution:
Taking a tricked-out Tour Source mobile studio featuring the latest in the LG lineup and challenging students at Black Hills State University (BHSU) and South Dakota Mines (SDM) to put their creativity to the test with short-form videos that capture what the storied rivalry means to them.
LG’s user-generated video competition highlights the history and intensity of the Black Hills Brawl.
