The Mission:
Sam’s Club was on a mission to promote their store brand, Member’s Mark. Their goals were to increase brand awareness and increase club memberships across the US.
The Solution:
Tour Source managed and executed a multi-vehicle nationwide tour. Over six months, the Mode of Inspiration (MOI) and the Mode of Delicious (MOD) traveled to Sam’s Clubs and community events throughout the US, distributing and displaying Member’s Mark products.
The MOD distributed samples consisting of only Member’s Mark food products, and the MOI fold-out pod displayed exclusive Member’s Mark products!
