The Mission:
Modelo, a renowned Mexican beer brand, is on a mission to increase brand visibility and engage with sports enthusiasts across the United States.
The Solution:
Crafting a comprehensive tour using a custom-fabricated Modelo Bus, allowing Modelo to engage with consumers in diverse sports-related locations across the United States. The tour targets tailgate parties and major sports games, offering an unforgettable Modelo experience.
Made with a fighting spirit the Modelo bus has driven over 200,000 miles in its lifetime!
