The Mission:
Oakley, the most trusted brand in sunglass wear is on a mission to extend its retail reach by visiting potential consumers at NASCAR, NHRA, Formula One, and NFL events.
The Solution:
Tour Source engaging onsite event management to determine best practices for set and strike, vehicle logistics, and flawless executions with Oakley’s “O Lab.” Oakley was able to increase brand awareness and purchases outside of their traditional retail setting – nationwide. Over 30,000 miles & 40+ experiential events have been executed in just 2023!
The O Lab, allows consumers the ability to meet sales associates, try on glasses, and purchase on-site!
