Premiere Lacrosse League.
2,677 QR SCANS IN JUST 30 DAY AND 6 MARKETS
The Mission:
The Premier Lacrosse League (PLL) set out to energize its national fanbase and build grassroots excitement ahead of a high-stakes season. The goal? Bring the league experience to life in local communities while boosting awareness, ticket sales, and social engagement through fun, face-to-face moments with fans.
The Solution:
A multi-city mobile tour built around a bold, eye-catching custom truck and branded mobile sampling carts (with free ice cream). The campaign stopped at local lacrosse clubs, community hotspots, and key game-day venues, creating a traveling hub for fan engagement.
Premier Lacrosse League connected directly with fans in a powerful way—building excitement and community from the ground up.
